OUR STORY

ROOTS

The Sonora Spirit. Bottled.

A legacy of bold, savory flavor born in Mexico, carried across borders, and crafted today with the same passion and fresh ingredients to bring the best of two worlds to your table.

The soul of Burnt Orange Salsa begins not in a Texas kitchen

but in the rich, sun-drenched region of Sonora, Mexico. This area, famous for its deep culinary traditions, taught us everything.

The Culture.

The Sonoran people are known for a profound commitment to family and a strong work ethic— values that are infused into every step of our salsa-making process.

The History.

The region's cuisine favors robust, smoky, and complex flavors, often utilizing local chiles and slow-roasting techniques that inspire our signature 'burnt' flavor profile.

The Tradition.

The foundation of this recipe, and the unwavering promise of fresh ingredients, came directly from our ancestors who perfected this salsa over generations.

LEGACY

Beginnings

The soul of Burnt Orange Salsa begins in Sonora, Mexico. The family that created this recipe brought it to the U.S., carrying their traditions of a strong work ethic, commitment to family, and an unwavering belief in using only fresh ingredients. For years, they perfected the recipe in a small South Texas family restaurant, where the salsa quickly became legendary—a local favorite sold by the jar to happy customers.

LEGACY

Beginnings

The soul of Burnt Orange Salsa begins in Sonora, Mexico. The family that created this recipe brought it to the U.S., carrying their traditions of a strong work ethic, commitment to family, and an unwavering belief in using only fresh ingredients. For years, they perfected the recipe in a small South Texas family restaurant, where the salsa quickly became legendary—a local favorite sold by the jar to happy customers.

REBORN

Production

When the family restaurant sadly closed in 2020, the daughter continued to make and sell the salsa, having since perfected the recipe to be even better than the original. After two years of persistence, she agreed to sell the cherished family recipe. She brought the traditions, the ingredients, and the art of getting the color, taste, and consistency just right for commercial production, ensuring the deep tradition of this wonderful family lives on.

NAME

Name and Flavor

We originally called it Edgardo's Gourmet Salsa, but one evening, a friend noticed the color was nearly identical to the signature Burnt Orange hue of the University of Texas. The name instantly clicked. While the name has special meaning for UT fans, the unique, fresh flavor is loved by folks from all over—even this proud Texas Tech Red Raider!

We use the phrase "It’s a Good Hot" because our salsa is hot, but more importantly, it has flavor. Unlike many hot salsas that are just heat, Burnt Orange Salsa provides an ideal balance of flavor and a perfect kick delivered by the serrano pepper.

NAME

Name and Flavor

We originally called it Edgardo's Gourmet Salsa, but one evening, a friend noticed the color was nearly identical to the signature Burnt Orange hue of the University of Texas. The name instantly clicked. While the name has special meaning for UT fans, the unique, fresh flavor is loved by folks from all over—even this proud Texas Tech Red Raider!

We use the phrase "It’s a Good Hot" because our salsa is hot, but more importantly, it has flavor. Unlike many hot salsas that are just heat, Burnt Orange Salsa provides an ideal balance of flavor and a perfect kick delivered by the serrano pepper.

COMMITMENT

Freshness Promise

What truly sets us apart is our absolute commitment to freshness. We use only fresh tomatoes and peppers—no canned products, no additives, and no preservatives. This results in a shelf-stable fresh product, a rarity in today’s market. You can genuinely taste this delicious freshness in every single bite.

Our vision is to expand our market so more people can enjoy this unique product, a truly wonderful find in a world of processed foods.

Our Mission

To bring bold, authentic flavors to salsa lovers everywhere while supporting local farmers and promoting fresh, natural ingredients.

Our Promise

We promise to never compromise on quality. Every jar of Burnt Orange Salsa is crafted with care, ensuring a perfect balance of flavor and freshness in every bite.